With extensively fast-growing market and competition in the retail market, it has become imperative to satisfy the customer expectations along with optimising the serving business process. Hence, it has become crucial to manage and channelise the data to work towards customer delight and generate healthy profits to survive prosperously.
To achieve this, the big retail players globally, are applying retail data analytics at every stage of the retail process from tracking the favourite emerging products, optimising product placements and offers via customer heat to forecasting sales and future demand through predictive simulation.