It is impossible to drive ecommerce strategy without an objective analysis of key performance indicators (KPIs) and business metrics. If you are running an ecommerce store, chances are that you are already using some kind of basic data analysis tools to keep track of your sales and operations.
The question is – Are you using right tools and technologies? and are you leveraging them to get the maximum return on investment possible?
The good part is that ecommerce, as a business, inherently generates loads and loads of operational and customer data that can be leveraged for generating rich actionable insights. Smart e-retail enterprises are already deploying state of the art technologies to leverage this data as a sustainable competitive advantage.
hese technologies are focused on generating, aggregating, visualizing and analyzing data generated across devices, channels, and touch points. Irrespective of the scale at which your ecommerce store operates, it is worth exploring some of these technologies that have the potential to deliver stupendous ROI for your ecommerce store within a short span of time.