No two customers are ever alike. And neither is their shopping behavior. Customer behavior is a function of several factors and is influenced by the customer’s culture, social class, family size, salary level, age, gender and several other demographic and economic parameters.
In the age of the Internet when buying and selling have become very convenient, literally at the fingertips of a consumer, gaining a superior understanding of a customer’s shopping behavior has become vital.
Everyone knows that Amazon is globally the most popular and preferred e-commerce website but what’s less known is how Amazon has done it. Let me share their secret with you.
3 Critical Insights For Amazon Success
Amazon tries to predict the next move of every customer who visits its online store. It provides the options to the customer which not only creates a superior customer experience but also leads to a faster sale and adding him/her to the list of loyal customer.