Engagement Insights For Ecommerce Industry
Total Web Visits
Website visits is the lifeblood of ecommerce business. It tells you the number of eyeballs visiting the website. More the number of eyeballs, better for the ecommerce business. Every business owner should keep an eye on this metric and look at every possible factor to increase the visits.
Average Visit Duration
Shows how much time in minutes, on average, was spent in a website visit - as a metric of interest in the website.
Pages per Visit
Shows how many pages, on average, were clicked in a single visit – as a metric of interest in the website.
Bounce Rate, %
Shows at what rate visitors bounce from the page they land without further browsing. That can raise the issue from wrong ad traffic or bad landing page design.
As a benchmark for eCommerce, bounce rate range of up to 40% is a very good result.
Visits by Location
Shows distribution of website traffic by location, depending on the country, city, zip codes and much more.
Visits by Demographics
Shows distribution of website traffic by age and gender.
Visits by Interest
Shows distribution of website traffic by users area of interest.
Clickstream Pattern/Touch heatmap
Clickstream pattern shows which most often trail that website visitors are following over a time period
For applications, it is used touch heatmap
Registration form Engagement
Shows how easy is for a customer to register on the website and fields with max drop-outs – users abandoned to fill in the form.
Checkout Form Engagement
Shows how easy is for a customer to fill-in checkout form to make an order and fields with max on the drop-outs – user abandoned to fill in the form.