Sales Analytics For Ecommerce Industry
Sales funnel is the path that a visit to your site that ultimately results in a conversion. Because the amount of traffic (visitors) your website gets will likely be larger, with prospects dropping off at various points in that journey, those that do convert will be a smaller percentage of the original group. Healthy sales funnel is key to every business.
The conversion rate is a measure to know what percentage of visitors got converted into customers. Every ecommerce business should look into this insight and try to improve the conversion rate.
Shows ratio of unfinished intent to purchase compared to total intends to purchase. The 1st priority segment in trying to close the deal with a targeted campaign.
Average Customer Lifetime Value
All-time earnings from specific Customer. Over time, there is an increasing pattern in CLV – as customers are coming back, buy more, their new purchases margins are added to their previous CLV.
Average Cost per Customer Acquisition
Shows the average cost of acquiring a new customer. In calculation to be included actual cost per click from Ad-words, Social media, AD displays and other paid acquisition channels.