Survey Analytics For Restaurant Industry
Customer Preferences Surveys
Customer preference surveys provide a lot of insights on not only the customer preferences but also on the reasons that lead to customers not walking into the restaurant or visits less frequently.
Find out whether or not your brand is popular with customers. This survey helps restaurant know the recall and recognition of the brand with the customers. Next survey should be on what makes customers choose your restaurant over the other.
Net Promoter Score
The net promoter score is a simple yet very powerful insight that measures the willingness of customers to recommend your restaurant to others. This helps the restaurants in gauging the customer's overall satisfaction with your restaurant and the customer's loyalty to the restaurant.
Market share is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity.This insight help sales and marketing teams translate and incorporate sales targets into market share because this will demonstrate whether forecasts are to be attained by growing with the market or by capturing share from competitors.