Build a better subscription business.
Businesses nowadays have become more efficient, serving customers faster, and becoming nimble. These benefits are prevalent widely today, thanks to the power of cloud provisions like Software-as-a-Service (SaaS). SaaS has become the industry standard in software adoption across the world, as clients do not want to be impeded by on premise solutions that are not readily accessible anywhere, or deferred software upgrades. Let us take you through how our KPI offerings can give you more bang for your buck.
Funnel Analytics
The journey from awareness to purchase is long-drawn and difficult to master. In your B2B enterprise, you might be missing out on data about customers dropping off during the path to purchase. By using our recognized funnel analytics, we can look at what is going on right, and what could be done better to increase conversion rates.
Churn Analytics
Since SaaS is a pay-on-the-go model with limited lock-in, customers usually have choices. And our goal is to ensure you remain the only choice. Our custom analytics helps you keep churn to the minimum, breaking down important aspects when a customer moves from an active to an inactive stage. Use these insights to tweak your SaaS business strategies, and keep your customers coming back for more.
Revenue Analytics
In a highly competitive landscape, where there could be a myriad competitor offering more than what you are now, getting the revenue side of your business sorted is something we help you with. Now know recurring revenues from customers, churn parameters and more to help your money counters ringing, while offering value to your customers.
Financials per Customer
To know the financial value each customer brings to your business, versus the average recurring revenues of your entire customer base, this tool will show you how to group customers into low, medium or high-paying ones. In addition, if you have their profile data that gives a peek into their usage patterns, you can group them, and target them to improve revenues per customer.
Customer Profile Attributes (B2B)
With the market now creating customer profiles based on the data shared by them, this metric is key to break down your target audience by geography, business size and more. We share a lowdown on key metrics that will help you acquire them quickly, and retain them for a longer period of time.