Tag: Insights on Consumer Purchase Cycle

Top 5 Crucial Insights Derived from a Sales Dashboard

For any e-commerce portal, sales sector is one of the strongest factors to evaluate or decide on policies and strategies. E-commerce is different from traditional business transactions. E-Commerce parameters are segregated on the basis of digital audience based on the consumer behavior. A sales dashboard is not an eye-opener, rather a vivid approach to understanding those parameters. E-commerce Analytics helps bridge the gaps and issues and help make faster business decisions.  In the following, we will discuss interesting insights available  on sales dashboard for e-commerce, provided by none other than ComTec Solution.

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Top 5 Valuable Insights on Online Consumer Buying Behavior

E-commerce has brought about a fundamental shift in the way consumers shop.

According to research data from Statista.com in 2016 “An estimated 1.61 billion people worldwide purchased goods online amounting to a staggering 1.9 trillion US dollars in sales”. This trend is getting stronger with a projected sales value of 4.06 trillion US dollars by the year 2020.

In an incessant contest for people’s attention, e-commerce enterprises today are coming up with innovative marketing and sales strategies to create customer experiences like never before. The cornerstone of these strategies is customer data, demographic and behavioral which is being leveraged through the use of advanced analytical tools to gain an in-depth understanding of the customer’s shopping behavior.

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